Terms & Privacy Policy

This Privacy Policy describes how Sweden Fitness ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

Sweden Fitness is operated by E-Commerce 93 AB, Swedish company registration number 559501-0405.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, any information that can uniquely identify an individual is referred to as "Personal Information."

Device Information

Examples of Personal Information collected:

• Web browser version
• IP address
• Time zone
• Cookie information
• Pages or products you view
• Search terms
• Information about how you interact with the Site

Purpose of collection:

To load the Site accurately for you and to analyze Site usage in order to improve performance and user experience.

Source of collection:

Collected automatically through cookies, log files, web beacons, tags, and pixels when you access the Site.

Disclosure for business purposes:

Shared with our e-commerce platform provider, Shopify.

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Order Information

Examples of Personal Information collected:

• Name
• Billing address
• Shipping address
• Payment information (including payment method details)
• Email address
• Telephone number

Purpose of collection:

To:

• Process and fulfill your orders
• Process payments
• Arrange shipping and delivery
• Provide invoices and order confirmations
• Communicate with you regarding your order
• Screen orders for potential fraud or security risks
• Provide you with information, updates, promotional offers, or marketing communications where you have chosen to receive them

Source of collection:

Collected directly from you.

Disclosure for business purposes:

Shared with Shopify to facilitate order processing and store operations.

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Customer Support Information

Purpose of collection:

To provide customer service and respond to your inquiries.

Source of collection:

Collected directly from you.

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Sharing Personal Information

We share your Personal Information with trusted service providers who assist us in operating our business and fulfilling our contractual obligations to you.

For example, we use Shopify to power our online store. You can learn more about how Shopify processes your Personal Information here:

https://www.shopify.com/legal/privacy

We may also disclose your Personal Information where required to comply with applicable laws and regulations, respond to lawful requests such as subpoenas, court orders or other legal processes, or where necessary to protect our legal rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements and marketing communications that we believe may be of interest to you.

For example:

• We use Google Analytics to help us understand how customers use our Site. You can learn more about how Google uses your Personal Information here:

  https://policies.google.com/privacy

  You can opt out of Google Analytics here:

  https://tools.google.com/dlpage/gaoptout

• We share information about your use of the Site, your purchases, and your interactions with our advertisements with our advertising partners. Some of this information is collected and shared directly, while other information is shared through cookies or similar technologies, subject to your consent where required by applicable law.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI"):

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of personalized advertising by visiting:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads
• Microsoft (Bing): https://advertise.bingads.microsoft.com/

You can also opt out of certain advertising services through the Digital Advertising Alliance:

http://optout.aboutads.info/

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Use of Personal Information

We use your Personal Information to provide our services, including:

• Offering products for sale
• Processing payments
• Shipping and delivering your orders
• Providing order confirmations and invoices
• Communicating with you regarding your purchases
• Keeping you informed about new products, services, promotions, and special offers where you have chosen to receive such communications

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Legal Basis (GDPR)

If you are located within the European Economic Area (EEA), we process your Personal Information under one or more of the following legal bases as permitted by the General Data Protection Regulation (GDPR):

• Your consent
• The performance of a contract between you and the Site
• Compliance with our legal obligations
• Protection of your vital interests
• Performance of a task carried out in the public interest
• Our legitimate business interests, provided these interests do not override your fundamental rights and freedoms

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Data Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you request that we delete this information.

For more information about your right to request deletion of your Personal Information, please refer to the "Your Rights" section below.

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Automated Decision-Making

If you are a resident of the European Economic Area (EEA), you have the right to object to processing based solely on automated decision-making, including profiling, where such processing produces legal effects concerning you or similarly significantly affects you.

We do not engage in fully automated decision-making that has a legal or similarly significant effect on our customers.

However, our e-commerce platform provider, Shopify, uses limited automated decision-making processes to help detect and prevent fraud. These processes do not have a legal or similarly significant effect on you.

Examples include:

• The temporary blocking of IP addresses associated with repeated failed transactions. These blocks generally remain in place for a limited number of hours.
• The temporary blocking of payment methods associated with flagged IP addresses. These blocks generally remain in place for a limited number of days.

Your Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have the right to:

• Access the Personal Information we hold about you.
• Request that your Personal Information be corrected or updated.
• Request that your Personal Information be deleted.
• Request that your Personal Information be transferred to another service provider (data portability), where applicable.

If you wish to exercise any of these rights, please contact us using the contact details provided at the end of this Privacy Policy.

Your Personal Information is initially processed in Ireland and may subsequently be transferred outside Europe for storage and further processing, including to Canada and the United States.

For more information about how Shopify complies with GDPR requirements, please visit:

https://help.shopify.com/en/manual/your-account/privacy/GDPR

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California Privacy Rights (CCPA)

If you are a resident of California, you have the right to:

• Know what Personal Information we collect about you.
• Access the Personal Information we hold about you.
• Request that your Personal Information be corrected.
• Request that your Personal Information be deleted.
• Request that your Personal Information be transferred to another service provider, where applicable.

If you would like to exercise any of these rights, please contact us using the contact information provided below.

If you wish to appoint an authorized representative to submit a request on your behalf, please contact us using the details provided at the end of this Privacy Policy.

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Cookies

Cookies are small text files that are downloaded to your computer or device when you visit our Site.

We use a variety of cookies, including:

• Essential cookies
• Functional cookies
• Performance cookies
• Analytics cookies
• Advertising cookies
• Social media cookies

Cookies help improve your browsing experience by remembering your preferences and actions, such as your selected region and login status. This means you do not have to re-enter this information each time you visit the Site.

Cookies also help us understand how visitors interact with our website, including whether they are first-time or returning visitors, allowing us to continuously improve our services.

We use the following cookies to optimize your experience and to provide our services.

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Essential Cookies Required for the Store to Function

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Analytics & Reporting Cookies